When you are setting up a new business and have a long list of things to do, such as registering the company name, raising capital and launching a marketing campaign, your choice of business telephone number may be a small thing.
Won't any telephone number do?
You may think potential customers don't give a second thought to your telephone number, but the right telephone number can definitely make a difference to your company's success.
For example, the geographical factor. A YouGov survey of over 4,000 people across the UK a few years ago found that while 81% of respondants trusted a local business, only 57%of them trusted business as a whole.
That difference might not seem a significant one for you if your company targets the entire country anyway, but if the majority of your potential customers are located in a certain city or county, you may want to ensure that you have a telephone number to match.
Virtual telephone numbers allow you to use a number associated with a local area, even if your offices are based in a different part of the country. But there are other types of business telephone numbers that you should also consider before you make your final decision.
Different telephone numbers for different prorities
If you look around at other businesses, you will see a wide range of number formats being used. So, here are the various numbers and why you may choose them.
You can ignore 0300 numbers if you are Private businesses which are run for profit. These are solely for registered charities and government departments such as the NHS. However, other 03 numbers - namely 0333 and 0345 numbers - are available for general business use; they have been introduced as an alternative to chargeable 08 numbers such as 0870.
0870 numbers, should not be confused with the 0800 numbers which are recognised by nine out of 10 people as being free to call. Of course, you will incur costs on your side for the incoming call, but the statistics suggest that such numbers more than pay for themselves, because they attract 185% more responses.
Both the businesses and customers that use 0800 numbers now have even better news - since July 2015, they have been completely free to call from both mobiles and landlines. A fact that you should highlight in your marketing to help increase the response rate.
For the most professional look, you need a business telephone number
Whatever considerations guide your choice of business phone number, you should definitely ensure that you have one. Many companies are launched using a mobile number adorning their stationary (this article covers more about using mobile numbers), which may be fine at first.
However, as your business grows and potential customers can see on your website that you have a bigger team, they may start to become suspicious if you don't have a landline telephone number - particularly when it means they have to pay to contact you.
Not only does your telephone number need to be memorable and reflect your brand, it will also need to make financial sense. This is another reason to look very closely at the overall package offered by your telephone number provider before you make any commitment.
If you wish to discuss the various options in more detail, give one of our engineers a call free on 0800 035 4544 or click here to request a call back.
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